Facilitate consultants in customer visits
Utilizing scientific animal growth models in support of consultants during customer visits.
Consultants were facing challenges in utilizing scientific animal growth models to support their customer conversations due to a mutual lack of understanding. How might we improve understanding and facilitate consultants in customer visits?
My role in this project was UX Designer in a multidisciplinary international team of 7.
To begin, I conducted research on the issue to understand the goals, user needs and what had been done until that point. Asking the right questions helped me realign the team with the business and user goals.
An important finding from usability testing was that the initial design, based on the model's structure, did not match the users' mental model.
To address this, I organized an OOUX ORCA workshop with my team. The workshop helped us uncover false assumptions, synthesize research and business goals into suitable information architecture, and gave us actionable insights into areas where we lacked understanding.
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