LEAD TIME: 6 MONTHS
Facilitate consultants in customer visits
Utilizing scientific animal growth models in support of consultants during customer visits.
Goal
Consultants were facing challenges in utilizing scientific animal growth models to support their customer conversations due to a mutual lack of understanding. How might we improve understanding and facilitate consultants in customer visits?
My role in this project was UX Designer in a multidisciplinary international team of 7.
Outcome
- Realigned the team with business and user goals
- Several iterations and tests
- MVP prototype
During the design process, I adjusted to the chosen platform guidelines.
This project was in the define and design phase when I joined
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Understanding goals and objectives
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Iterate and test
To begin, I conducted research on the issue to understand the goals, user needs and what had been done until that point. Asking the right questions helped me realign the team with the business and user goals.
Iterate and test
Based on the results of user testing and stakeholder feedback, I went through several iterations.
An important finding from usability testing was that the initial design, based on the model's structure, did not match the users' mental model.
To address this, I organized an OOUX ORCA workshop with my team. The workshop helped us uncover false assumptions, synthesize research and business goals into suitable information architecture, and gave us actionable insights into areas where we lacked understanding.
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