Improve the onsite nutritional advice service for consultants and customers
Identifying opportunities and redesigning the app.
A global company in nutrition aims to improve its onsite nutritional advice service and expand its business. This service contains a handheld scanner and app that is mainly used by consultants during customer visits, but also directly by customers themselves. The initial goal was to identify user goals, motivations, and pain points of the current service to improve it according to the company's business goals.
My role in this project was UX Designer in a multidisciplinary core team of 6.
I conducted stakeholder interviews, analyzed existing data and conducted a competitive analysis to identify the best practices in the industry. Based on the research findings, I created proto personas and journey maps. Additionally, I worked with the team on writing hypotheses. This resulted in an explorative research proposal.
Support farmers in their day-to-day activitiesIncrease customer satisfaction through lean UX, research, and co-creation.
Facilitate consultants in customer visitsUtilizing scientific animal models in support of consultants during customer visits.
Design process optimization to improve DesignOpsA self-initiated project in which I established guiding principles and consistent toolsets.
Create company-wide consistencyA self-initiated project in which I expanded the company's design system.