UX Designer

Creating real solutions for real problems.

Selected work

This website contains my professional portfolio and is partly anonymized to safeguard the commercial interests of my employers. 

Thumbnail_Facilitate consultants in customer conversations

Facilitate consultants in customer visits

Utilizing scientific animal models in support of consultants during customer visits.


Support farmers in their day-to-day activities

Bridging the gap between theory and practice to increase customer loyalty and satisfaction.

Featured & Personal projects 


Design process optimization to improve DesignOps

A self-initiated project in which I established guiding principles and consistent toolsets.


Improve the On-site Nutritional Advice service for consultants and customers

Identifying opportunities and re-designing the app.


Create company-wide consistency

A self initiated project in which I expanded the company's design system.

Merel Dassen

UX Designer