Hello! I am Merel, a UX Designer based in Rotterdam, The Netherlands.
This website contains my professional portfolio. The content is partly anonymized to safeguard the commercial interests of my employers.
Support farmers in their day-to-day activities
Increase customer satisfaction through lean UX, research, and co-creation.
Facilitate consultants in customer visits
Utilizing scientific animal models in support of consultants during customer visits.
Design process optimization to improve DesignOps
A self-initiated project in which I established guiding principles and consistent toolsets.
Create company-wide consistency
A self-initiated project in which I expanded the company's design system.
Improve the onsite nutritional advice service for consultants and customers
Identifying opportunities and redesigning the app.