Create company-wide consistency
A self-initiated project in which I expanded the company's design system.
Global multi-brand company
As a UX designer, I was faced with the challenge of working with a global company with scattered brand guidelines and no overall digital translation. Additionally, there were only a few product-specific UI kit components and no alignment between "sales" and "service" or with the development teams.
I initiated this project to enable designers and developers to develop user-friendly experiences while ensuring a consistent representation of the company's brand identity.
I started with an in-depth analysis of existing tools and frameworks in use. The UI audit pinpointed the most critical and frequently used elements and components across multiple platforms. This laid the foundation for a series of proposals, decisions, and experiments.
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