Create company-wide consistency 

A self-initiated project in which I expanded the company's design system. 

Company

Global multi-brand company

Outcome

  • Alignment and advocacy
  • First steps towards a multi-brand and multi-platform design system

Challenge

As a UX designer, I was faced with the challenge of working with a global company with scattered brand guidelines and no overall digital translation. Additionally, there were only a few product-specific UI kit components and no alignment between "sales" and "service" or with the development teams.

I initiated this project to enable designers and developers to develop user-friendly experiences while ensuring a consistent representation of the company's brand identity.

My role

  • Pitched a proposal to heads of development and branding, receiving a positive response
  • Analysed the current landscape to identify opportunities and define the scope
  • Created style board proposals to align "sales" and "service" teams
  • Defined design fundamentals and experimented with theming and tokens

Initiating change

Starting conversations and winning allies

I started small by having coffee corner conversations. Eventually I pitched a proposal to key stakeholders, including heads of development and branding. The response was very positive, leading to the formulation of a plan of action.

Schematic overview of library structure (Based on Brad Frost’s Atomic Design methodology)
Schematic overview of library structure (Based on Brad Frost’s Atomic Design methodology)
Screenshot of Figma component library
Screenshot of Figma component library

Defining scope

Analysing the landscape 

I started with an in-depth analysis of existing tools and frameworks in use. The UI audit pinpointed the most critical and frequently used elements and components across multiple platforms. This laid the foundation for a series of proposals, decisions, and experiments.

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Merel Dassen

UX Designer

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