LEAD TIME: 11 MONTHS (IN PROGRESS)
Create company-wide consistency
A self-initiated project in which I expanded the company's design system.
Goal
As a UX designer, I was faced with the challenge of working with a global company that has scattered brand guidelines and no overall digital translation. Additionally, there were only a few product-specific UI kit components and no alignment between "sales" and "service" or with the development teams.
I initiated this project to enable designers and developers to develop user-friendly experiences while ensuring a consistent representation of the company's brand.
Outcome
- Gained allies and advocates
I started small by having coffee corner conversations and eventually pitched a proposal with a business case to all relevant stakeholders (head of development, head of branding, etc.). This was very well received and resulted in a plan of action. - Plan of action
We mapped the current situation and decided on clear goals. - First steps
Style board proposals (to align "sales" and "service", define fundamentals and experiment with theming and tokens.
I started by analyzing the current design process, and identifying existing tools and frameworks that are currently being used. Followed by a UI audit to identify the most important and most used elements and components on several platforms.
This formed the base for several proposals, ideas, decisions and experiments.
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