PREP is an app proposal created to defend yourself from impulse buying food at the supermarket.
Merel Dassen and Hanna Kooistra - 3 weeks (2018)
Research, Concept Development, Wireframing, Interaction Design, Visual Design, Prototyping
Adobe Illustrator, Adobe Photoshop and Adobe XD
We don't always eat just to satisfy physical hunger
Sometimes it is because:
We feel lonely
We feel stressed
We feel exhausted
We feel bored
We feel (h)angry
The supermarket is designed to make you impulse buy
> Promotional prices
> Giving out “free” samples to whet your appetite
> Specific foot traffic patterns
> The scent of baking bread or cupcakes
When opening the app the user is asked to fill out a questionnaire.
Based on the user's answers the app will direct the user to one of the 3 options:
When the user opens the app for the first time, they are asked to fill out a questionary to customize the settings of the app based on their personal preferences and goals.
We broke our ideas based on our research down into three key objectives: mood scan, preparation and supermarket visit. We began to work on them in parallel. These "how might we" questions drove our exploration and experimentation for sketching concepts.
We figured we needed to add a registration proces to the final flow. This way custom profiles could be saved for later.
We made a mockup based on user "Finn". He has already filled out his personal profile and is a frequent user of the app. His goals are getting into shape and eating healthy.
Because we made this project within 3 weeks, we missed out on opportunities to make this even better. So if we had the opportunity to push this even further, these are what I would do differently:
- Develop concept further
- Dive deeper into the user's journey
- Usability testing
- Accessibility Considerations
- UI Transitions to give visual orientation