Hybrid Society

This project is created in collaboration with ArtEZ and ECCO Leather. I developed new leathers and worked on a futuristic interpretation of the ECCO shoe. My work got exhibited and featured on the ECCO website.

Material Trials

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Concept & Design

Merel believes by 2020 we will live in a Hybrid Society where contrasts will merge with each other. We will no longer see the world as one thing or another, but a composition of all things working together. This outlook results in a fluid way of living where we will need to seamlessly transition from one situation into another. It creates a society in which everything continuously transforms and we must be very flexible — an ideal that should be reflected in our fashion. This need for adaptability translates into materials that show fluidity and flexibility, and reflect a true sense of individuality.

Read the full article published by Ecco Leather here 

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Merel Dassen 

Product, Experience & Graphic Designer

Contact

Info@mereldassen.nl