Airline App

I am currently studying at the UX Design Institute. On this page I keep track of my progress and projects. The goal in the end is to make my own Airline App prototype and wireframe. 

User Research

1 - Competitive Benchmark

The Goal

Identify what competing airlines are doing in order to gain more insight on how to design the best user-friendly airline app.

Compared Airline Apps

  • Big Dutch airline
  • Charter airline
  • Budget airline
  • Airline overview website (wildcard)

2 - Online Survey

Total respondents: 12
Used tool:  SurveyMonkey

Survey questions
Survey questions
Survey respondents
Survey respondents

3 - Usability Tests

Objective

Learn about the context of use of people that use apps: what are they trying to do, who are they with, where are they, what devices are they using?

Learn about the goals and behaviours of users when booking booking flights.

Task 1 - Budget Airline

Scenario

  • You live in Londen
  • Book a flight to Athens
  • First choice is to fly out on a Saturday towards the end of October
  • 3 nights vacation / 2 people

Task 2 - Charter Airline

Scenario

  • Fly to Athens, but this time from Amsterdam
  • First choice is to fly out on a Saturday towards the end of October
  • 3 nights / 2 people

User Goals

1 - Affinity Diagram

Sources of data

Strengths, weaknesses and conventional ways of data and workflow in Airline apps are taken from Competitive Benchmark

Goals and behaviors of users are gathered from Online Survey

Users positive interactions, pain points and suggestions are taken from notes made during Usability Tests

Key

Blue: Competitive Benchmark
Purple: Online Survey
Red: Usability test - Budget Airline
Pink: Usability test - Charter Airline


Used tool: Miro

Affinity-Diagram
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2 - Customer Journey Map

The customer journey map corresponds (more or less) to the groupings from the affinity diagram. 

I have tried to capture the reality that some users may visit an airline app many times before completing their task.

CustomerJourneyMap_sketch
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Structure And Navigation

Currently in progress. I will keep you posted!

Merel Dassen 

Product, Experience & Graphic Designer

Contact

Info@mereldassen.nl