I am currently studying at the UX Design Institute. On this page I keep track of my progress and projects. The goal in the end is to make my own Airline App prototype and wireframe.
Identify what competing airlines are doing in order to gain more insight on how to design the best user-friendly airline app.
Compared Airline Apps
Total respondents: 12
Used tool: SurveyMonkey
Learn about the context of use of people that use apps: what are they trying to do, who are they with, where are they, what devices are they using?
Learn about the goals and behaviours of users when booking booking flights.
Task 1 - Budget Airline
Task 2 - Charter Airline
Sources of data
Strengths, weaknesses and conventional ways of data and workflow in Airline apps are taken from Competitive Benchmark
Goals and behaviors of users are gathered from Online Survey
Users positive interactions, pain points and suggestions are taken from notes made during Usability Tests
Blue: Competitive Benchmark
Purple: Online Survey
Red: Usability test - Budget Airline
Pink: Usability test - Charter Airline
Used tool: Miro
The customer journey map corresponds (more or less) to the groupings from the affinity diagram.
I have tried to capture the reality that some users may visit an airline app many times before completing their task.
Currently in progress. I will keep you posted!